Media outlets are always on the hunt for interesting stories that impact or are relatable to their audience. Understanding a media outlet’s key audience helps inform the subject matter and angle of your news pitch.
How do I get my story in the news?
- Hosting an event? Send out a media advisory via email or call news desks with the who, what, when, where, why, how info. Favourable times for media to attend are late mornings or early afternoons.
- Cameras love to capture great visuals and people in action. Share what the top 2-3 key visuals or photo opportunities are at your event.
- Have a strong human-interest angle – make your story relatable and evoke emotion. You don’t need to have an event to get your story in the news.
- While it’s possible to successfully pitch a story within less than 24-hours notice, aim to contact media a week or two in advance.
- Identify who will speak to the writer or TV reporter. Offer at least two people for different perspectives
Media is interested! What do I do next?
- If you are hosting an event, aim to let your guests know that media will be coming. Understand that not everyone may consent to being captured on camera.
- There is no harm in asking for the interview questions in advance to prepare.
- If you are not comfortable having a newspaper reporter or TV camera in your home, suggest a public space that has a connection to you or your story.
- Feel free to ask for the publish or air date of your story – you won’t want to miss it!
- Share the good news with the Holland Bloorview Capes for Kids team! Send an e-mail to firstname.lastname@example.org with your media advisory or story details.
Where do I start?
- For a list of Metroland community newspapers, visit https://metroland.com/newspapers/ and fill out the online form.
- OMNI Television has news programs in languages that include: Cantonese, Italian, Mandarin, Punjabi, South Asian. https://www.omnitv.ca/on/en/submit-your-stories-events/
- CBC News Toronto
- CityNews Toronto
- CTV News Toronto
- Global News Toronto